Privacy policy

Last updated: June 2026

ByThea operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). ByThea is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, or communicate with us.
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

We may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to process payments, fulfill orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a customized shopping experience for you.
  • Marketing and Advertising. We use your personal information to send marketing and promotional communications by email or other means, and to show you relevant advertisements.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment experience, and detect or prevent fraudulent or malicious activity.
  • Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you.
  • When you direct or consent to our disclosure of certain information to third parties, such as to ship you products.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger, to comply with legal obligations, to enforce applicable terms, or to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. You may also exercise certain rights via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of their content or operators.

Children's Data

The Services are not intended to be used by children. We do not knowingly collect personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at bythea.store@gmail.com to request deletion.

Security and Retention of Your Information

No security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

  • Right to Access / Know. You may request access to personal information we hold about you.
  • Right to Delete. You may request that we delete personal information we maintain about you.
  • Right to Correct. You may request that we correct inaccurate personal information.
  • Right of Portability. You may request a copy of your personal information and ask that we transfer it to a third party.
  • Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe option in our emails.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict our processing of your personal information, and the right to withdraw consent where we rely on consent to process your data.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority. For the EEA, you can find the responsible supervisory authorities here.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

  • Email: bythea.store@gmail.com
  • Phone: +60 11 1301 7491
  • Address: No 23 Jalan Bangi Avenue 7/12, Taman Bangi Avenue, Kajang 43000, Selangor, Malaysia